I got an e-mail this morning from Sonic Dice with something interesting. Apparently, the MOG Music Network had featured the review that I did of the new Art Brut album (brilliantly titled Art Brut Vs. Satan) for Sonic Dice in their newsletter. Considering that the newsletter goes out to a lot of people around the world that is pretty big exposure not just for me personally but for Sonic Dice as a website. I was very humbled but I didn’t know much about MOG so I did some reading up.
Upon investigating I signed up The Musical Chairs to the service as what it essentially is as a form of advertising for independent music blogs. Websites sign up for the service for two reasons – exposure and advertising money (it should be pointed out that at this time I currently have no revenue for The Musical Chairs – it is all out of my own pocket). Here’s a much better description:
MMN’s purpose is to help affiliate sites drive more traffic and generate revenue from advertising. MMN builds online advertising packages that deliver unique benefits over typical ad networks or Google AdSense, including the opportunity to:
— Increase exposure and drive traffic: Headlines and excerpts from MMN affiliates’ posts are published via RSS to an audience of millions of music fans across MOG and the entire network, who click through to read full posts. — Increase search engine rankings. — Get access to premier brand advertisers. — Command premium CPMs. — Control the kinds of ads and advertisers displayed. — Set CPM minimums exceeding leading third-party ad sales solutions.
“We’re not just repping ads here,” said David Hyman, MOG’s CEO and founder. “MOG has already built the largest pure music blogging platform. Now we’re opening MOG’s doors and integrating independent music blogs into our platform. They get to find a brand new audience while benefiting from our back end of community and streaming music.”
It’s all very exciting because I’m always looking for ways to promote my site in a way that doesn’t feel contrived or non-beneficial to the reader. I like MMG because not only will it (I hope) bring new readers to the site but also link me up to read other music blogs and websites that are under the radar that I’ve completely missed. I’m always on the lookout for new sites to add to my packed bookmarks and this is a good way to do it in my opinion.
And it’s sunny outside! Yay!
