Another interesting nugget from Greenslade’s blog on the Guardian website:
I attended a breakfast lecture this morning – at the Savoy, since you ask – about the ongoing transition from print to online. I accepted the Chatham House rules so I can’t go into details.
However, the excellent speaker illustrated how, if traditional media owners adopt a digital first strategy, think, innovate, take risks, think again, accept the value of trial and error, go on thinking, and – of course – invest, then there is no reason that publishers need to fold their tents.
I was particularly taken with his acknowledgement of the key part played in our lives by what he called “the four horsemen” – Google, Amazon, Facebook and Apple.
They never stop innovating and they never seem to stop growing. And these are the companies building a media future.
You can read the rest here.
Interestingly, at the Great Escape festival in May (this is a music industry event) someone managed to come up with a similar theory; describing the four main players in the digital music industry. They were Spotify, Amazon, Google and Apple – or SAGA if you wanted to abbreviate them. It’s quite remarkable how similar the aforementioned ‘Four Horsemen’ analogy matches that of the SAGA analogy and perhaps another example of how the news media and music industries are not too dissimilar.
