One of the most recent trends in digital media is the rise of on-demand viewing. A few years ago we would have scoffed at the possibility of catching up with the week’s TV shows or having access to a library of hundreds upon thousands of films. Today though, iPlayer is indispensable and websites like YouTube have changed the way we watch video online. The film industry has also taken notice of the financial possibilities of on-demand viewing, with more movies legally available online than ever before.
So it’s probably no surprise that retailers who are struggling on the high street are trying to get in on the act. Currys and PC World are set to launch their own on-demand film and TV service called KnowHow Movies. This follows troubled high-street chain HMV also attempting to grab some market share with its own HMV On Demand.
Read the rest of this at The Daily Blot.

